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Testing on Tes: Copy change on payment modal

Find out more about the current test of a copy change on the payment modal, as part of a wider group of tests to improve the Tes Resources site for our users

Testing on Tes

Here at Tes Resources, we are always striving to make the site as effective and efficient as it can be for our users, so that they can quickly find the resources they need to teach great lessons. It's exciting to think about future changes to the site but in order to explore what is the best next step, we have to test a few variants and let the data tell us which is the most successful.  We would only ever implement a permanent change if we find a new way of doing something that is significantly better than the original. 

We know that change makes most people uneasy, so we're keen to share what we are working on and let you know when we have winning variants that will be changed permanently.

What does this test focus on? 

To encourage more of our users to complete their purchase in the payment modal, after clicking "Buy now" on the resource page, we wanted this test to explore changing the copy on the call-to-action button.

Currently, the call-to-action button states "Pay £X", with the correct price inputted into this box. As this information is clearly displayed within the payment modal, this test will compare one benefit-led phrase, "Get my resource", with one phrase combining a sense of urgency with a transactional task, "Buy now".

What does it mean in practice? 

As well as keeping a control version, which will work as the payment modal does at the moment, we are testing two variations You are likely to only see one of these when you are looking at the site. We keep a very close eye on the tests as they run to make sure that nothing dramatic is happening. Currently, tests only happen on desktop

You can have a look at the variations here:

Variation 1 ("Get my resource")

Variation 2 ("Buy Now")

When will we know the results? 

This test ran from 22 October to 30 October. During this time, the data did not provide a clear winner so the control version will remain at this time.