Here at Tes Resources, we are always striving to make the site as effective and efficient as it can be for our users, so that they can quickly find the resources they need to teach great lessons. It's exciting to think about future changes to the site but in order to explore what is the best next step, we have to test a few variants and let the data tell us which is the most successful. We would only ever implement a permanent change if we find a new way of doing something that is significantly better than the original.
We know that change makes most people uneasy, so we're keen to share what we are working on and let you know when we have winning variants that will be changed permanently.
What does this test focus on?
To encourage more of our users to purchase one of the four Tes elements packages, we wanted this test to focus on making the store page clearer.
By moving the four packages further up the page, the hypothesis is that more users who visit the page are likely to choose to start a free trial.
What does it mean in practice?
As well as keeping a control version, which will work as the Tes elements store page does at the moment, we are testing one variation. You are likely to only see one of these when you are looking at the site. We keep a very close eye on the tests as they run to make sure that nothing dramatic is happening. Currently, tests only happen on desktop.
You can have a look at the variation here:
When will we know the results?
This test ran from 5 November to 28 November. During this time, the data did not provide a clear winner so the control version will remain at this time.