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Testing on Tes: New marketing space

Find out more about the current test of a new marketing space, as part of a wider group of tests to improve the Tes Resources site for our users
Testing on Tes
Find out more about the current test of a new marketing space, as part of a wider group of tests to improve the Tes Resources site for our users

Here at Tes Resources, we are always striving to make the site as effective and efficient as it can be for our users, so that they can quickly find the resources they need to teach great lessons. It's exciting to think about future changes to the site but in order to explore what is the best next step, we have to test a few variants and let the data tell us which is the most successful. We would only ever implement a permanent change if we find a new way of doing something that is significantly better than the original. 

We know that change makes most people uneasy, so we're keen to share what we are working on and let you know when we have winning variants that will be changed permanently.

What does this test focus on? 

To increase the exposure of onsite marketing campaigns in order to hopefully build upon current conversion rates, we wanted this test to focus on more prominent marketing spaces, targeted at relevant audiences.

To ensure that the results focus on the design and placement of the new marketing spaces, we will only be testing these spaces with one marketing campaign, Tes Elements. The test will focus on one new marketing space, appearing as a pop in within the resources page. As it is a product suitable for primary teachers, it will appear on the second resource page that a user clicks on, if both contained an age tag between 5 and 11.

What does it mean in practice? 

As well as keeping a control version, which will not show users either new marketing space, we are testing two variations. You are likely to only see one of these when you are looking at the site. We keep a very close eye on the tests as they run to make sure that nothing dramatic is happening. Currently, tests only happen on desktop. 

You can have a look at the variation here:

When will we know the results? 

This test ran from 23 October to 31 October. During this time, the data did not provide a clear winner so the control version will remain at this time.