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Testing on Tes: Redesign of Tes elements store page

Find out more about the current test on the redesign of Tes elements store page, as part of a wider group of tests to improve the Tes Resources site for our users
testing on tes
Find out more about the current test on the redesign of Tes elements store page, as part of a wider group of tests to improve the Tes Resources site for our users

Here at Tes Resources, we are always striving to make the site as effective and efficient as it can be for our users, so that they can quickly find the resources they need to teach great lessons. It's exciting to think about future changes to the site but in order to explore what is the best next step, we have to test a few variants and let the data tell us which is the most successful.  We would only ever implement a permanent change if we find a new way of doing something that is significantly better than the original. 

We know that change makes most people uneasy, so we're keen to share what we are working on and let you know when we have winning variants that will be changed permanently.

What does this test focus on? 

To encourage more of our users to purchase one of the four Tes elements packages, we wanted this test to focus on making the store page clearer.

By including a cleaner design of the four packages, which are placed further up the page, and samples resources for potential buyers to explore, we hope that this will increase conversion on this page.

What does it mean in practice? 

As well as keeping a control version, which will work as the Tes elements store page does at the moment, we are testing one variation. You are likely to only see one of these when you are looking at the site. We keep a very close eye on the tests as they run to make sure that nothing dramatic is happening. Currently, tests only happen on desktop. 

You can have a look at the variation here:

Variation 1

When will we know the results? 

This test ran from 19 December 2018 to 23 January 2019. During this time, the data did not provide a clear winner so the control version will remain at this time.