Here at Tes Resources, we are always striving to make the site as effective and efficient as it can be for our users, so that they can quickly find the resources they need to teach great lessons. It's exciting to think about future changes to the site but in order to explore what is the best next step, we have to test a few variants and let the data tell us which is the most successful. We would only ever implement a permanent change if we find a new way of doing something that is significantly better than the original.
We know that change makes most people uneasy, so we're keen to share what we are working on and let you know when we have winning variants that will be changed permanently.
What does this test focus on?
We were keen to run a test that puts more emphasis on the resource itself, to see if it increases conversion rates. We have created two different designs; the first spreads the resource information across the page, apart from the left-hand navigation. The other design places the buy or download button, on its own, in the right-hand column.
For both of these designs, we are testing them with two different search bars to see if this encourages users to stay within the site to look for alternative resources, as well as trying these two new designs without a search bar.
What does it mean in practice?
As well as keeping a control version, which will work as the resource page does at the moment, we are testing six variations. We keep a very close eye on the tests as they run to make sure that nothing dramatic is happening. Currently, tests only happen on desktop.
You can have a look at the variations here:
Variation 1 - 3 column layout, no search bar
Variation 2 - 2 column layout, no search bar
Variation 3 - 3 column layout, search bar 1
Variation 4 - 2 column layout, search bar 1
Variation 5 - 3 column layout, search bar 2
Variation 6 - 2 column layout, search bar 2
When will we know the results?
This test ran from 16 November to 13 December. During this time, the data did not provide a clear winner so the control version will remain at this time. Further phases of this test may be required in the future.