Author on Tes: Making Twitter your author friend

Published a resource on Tes and prompted to share it on social? Tes Author, Mike Richards, explains why you might want to promote your Tes resources on Twitter.

Mike Richards

Mike Richards

Published a resource on Tes and prompted to share it on social? Tes Author, Mike Richards, explains why you might want to promote your Tes resources on Twitter.

Tell us a little about your author experience using social

I came late to social media. My experience of Facebook as a headteacher had been largely negative and as a foster carer I’d been positively discouraged from having any social media presence. But, when I became a Tes author, I realised that social media could be my friend. I quickly set up a Facebook account and began tentatively to send out notifications whenever I uploaded a new resource. However, it was only when I set up a Twitter account, that I saw a direct impact on my sales.

How do you make it work?

I’m quite selective with what I tweet and generally only tweet when there is a sale.  Sometimes I use the social media cards provided by Tes and also include a link to my shop saying that there’s an additional 25% off all my products. On other occasions, I publicise a specific resource (again at a sale price) like my complete UKS2 Maths scheme of work for October. Most importantly, however, is the way I use hashtags.  By targeting twitter groups consisting of NQTs, teachers etc, I can reach a much wider audience than I could ever hope to via Facebook. And by retweeting daily during my sales, I keep reminding that target audience of just what I offer.

What are your tips?

1.     Include a link to a specific product or your shop.

2.     Target specific groups using a # ie, #teachers.

3.     Let teachers know that your products are on sale.

4.     Publicise a specific product at a specific time like an end-of-term resource pack.

 

You can follow Mike @MJK_Richards

 

Quick links

Mike Richard’s shop

Mike’s Twitter profile

UKS2 Maths scheme - October