Published a resource on Tes and prompted to share it on social? Tes Author, Mike Richards, explains why you might want to promote your Tes resources on Twitter.
Tell us a little about your author experience using social
I came late to social media. My experience of Facebook as a headteacher had been largely negative and as a foster carer I’d been positively discouraged from having any social media presence. But, when I became a Tes author, I realised that social media could be my friend. I quickly set up a Facebook account and began tentatively to send out notifications whenever I uploaded a new resource. However, it was only when I set up a Twitter account, that I saw a direct impact on my sales.
How do you make it work?
I’m quite selective with what I tweet and generally only tweet when there is a sale. Sometimes I use the social media cards provided by Tes and also include a link to my shop saying that there’s an additional 25% off all my products. On other occasions, I publicise a specific resource (again at a sale price) like my complete UKS2 Maths scheme of work for October. Most importantly, however, is the way I use hashtags. By targeting twitter groups consisting of NQTs, teachers etc, I can reach a much wider audience than I could ever hope to via Facebook. And by retweeting daily during my sales, I keep reminding that target audience of just what I offer.
What are your tips?
1. Include a link to a specific product or your shop.
2. Target specific groups using a # ie, #teachers.
3. Let teachers know that your products are on sale.
4. Publicise a specific product at a specific time like an end-of-term resource pack.
You can follow Mike @MJK_Richards