Director of Learners' Acquisition

JOB TITLE: DIRECTOR OF LEARNERS' ACQUISITION

Links to: Principal

WHO ARE WE?

Nexus is an empowering, learning-focused community. We strive to create an honest, open and innovative community with our learners, parents and peers. We believe that we have something unique and special here, we are proud to be different in the way we work; and how we teach and learn. 

WHO ARE WE LOOKING FOR?

At Nexus, we do things differently. Each member of staff is valued and recognised as a unique individual collaborating as part of a supportive community, to elevate one another with innovative ideas. Our strategies emerge from the collective positive mindsets of our colleagues. You will experience high levels of ownership and empowerment in your role. 

JOB DESCRIPTION

Reporting to the Principal, the key focus of the role will be to develop and implement a growth strategy which encompasses marketing and admissions that ensures attraction, recruitment and enrolment of students. The person will have the responsibility for leading the Admissions and Marketing teams to ensure the entire process from marketing through to recruiting and eventually enrolling students is seamless - i.e. the entire learner acquisition process. The Director of Learner Acquisition will have full responsibility on the marketing and admissions team to work together as a unit with shared KPIs.

You will have a proven track record in achieving outcomes, and have experience of strategic marketing and recruitment, and in customer relationship management. Proactivity, energy and efficiency will be key to this role, as will be personal warmth, emotional intelligence and an ability to inspire confidence and respect. You will have significant leadership experience within a complex environment and possess the ability to build credible and long term relationships with all stakeholders, students and partners.

ROLE AND RESPONSIBILITIES

• To ensure that the school achieves the target growth and new student enrolment numbers in line with the annual budget 
• To ensure that an updated and accurate reporting of the student enrolment data (in relation to the growth and retention of students) is maintained and available to be presented to the Board and Shareholders as and when required.

Admissions 

• Leading, coaching and guiding the Admissions Department to deliver annual enrollment targets in students acquisition 
• Working closely with the Admissions Team, to ensure that Marketing and communications supports and enables their function
• Lead and drive strategies to generate enquiries through online and offline channels
• Providing guidance in respect to building relationships with prospective parents, standards of service, customer experience and engagement, communication, and promotional events
• Remaining informed about the market and competition
• Producing accurate data on current and anticipated student numbers on a regular basis.

Marketing

• Managing and overseeing the school’s marketing plan in line with the overall school strategic plan
• Monitoring and reporting all high-level metrics, proactively using data to devise appropriate interventions where required, revising strategies and tactical marketing and communications plans as required
• Ensuring consistent implementation of the school’s brand guidelines, providing overall editorial and design control across all communications and advertising
• Overseeing the production and distribution of all marketing communications
• Advising on (and supervising) the production of promotional material by all departments and school staff and for specific events, ventures or activities, including utilising the appropriate social media to promote and market the school
• Managing and delivering an effective digital and social media strategy to include the school’s website, with responsibility for its continual evolution, update and ongoing accuracy

QUALIFICATIONS AND SKILLS

• Bachelor’s Degree (preferably in Business Studies, Marketing, PR, Economics etc) 
• Relevant professional experience in marketing and sales with at least 10 years of experience in a Sales/Marketing role with demonstrated success in growing/increasing sales in a competitive market 
• Experience of having worked within a service delivery sector, education sector experience a plus
• Strong analytical skills and proven record of using data and research to support initiatives undertaken 
• Ability to build, manage and motivate cross functional high performing teams 
• Experience of working with CRM systems and integration with the sales life cycle 
• Experience in monitoring competitor market activity 
• Experience in using digital and social media trends and tools to influence the sales life cycle 
• Understands and is able to build strong customer advocacy and repeat client loyalty and retention 
• Experience of high level networking to build creative and mutually beneficial relationships that positively impact on strategic and tactical business development
• A charismatic leader who is able to communicate the passion for the school, whilst also working collaboratively with all stakeholders both internal and externally.

How to Apply

Please complete your submission through the electronic Application Form, attaching your CV and covering letter. We want the best to join our team so please ensure that your covering letter is original and tell us how you are a good fit for Nexus.

Nexus International School (Singapore) - Application Form

For more information on joining our dynamic and vibrant Nexus team, please take a look at our website.