Director of Marketing

Please note: We can only receive applications via our official site. 

Click here to apply for this post on our official website. 

Who we are 

South and City College is one of the largest Further Education Colleges in Birmingham providing vocational education from eight campuses across the City. We are rated as a GOOD College - Ofsted 2018. 

We have a diverse range of students from the surrounding areas and we are a welcoming and inclusive college that promotes equality and diversity throughout. 

What are we looking for? 

We are seeking to appoint an outstanding Director of Marketing to direct and manage, co-ordinate and develop the college’s promotional and marketing strategy on a local, regional, national and international level.

In return, we can offer the following: 

• Confidential Employee Assistance Programme (available 24/7, 365 days a year); giving access to free confidential counselling 
• Generous annual leave 
• Flexible working 
• Employee discounts & benefits 
• Fantastic progression opportunities 
• Training and development opportunities 
• Access to Mental Health First Aiders, and the opportunity to complete this training yourself 
• A mentor to support you in your new role 
• Regular CPD 

What to expect? 

1. General Management 

1.1 Hold line management responsibility for:

● Marketing

● School liaison

1.2 Responsible for compliance with quality assurance processes within the above service areas. 

1.3 Ensure compliance with all statutory obligations.

1.4 Attend all relevant meetings, Committee meetings and Working Group meetings.

2. Marketing

2.1 Ensure the effective line management for the area for which the post-holder has responsibility.

2.2 Contribute to the strategic and operational development of the college’s marketing and promotional activities. This will include liaison with external marketing and PR companies.

2.3 Establish a PR strategy for the college.

2.4 Liaise with the college’s Senior Management Team (“SMT”) in respect of promotional and marketing strategy and activities.

2.5 Provide appropriate marketing information to CMT/SMT for strategic planning purposes.

2.6 Ensure the college’s attendance at appropriate promotional and marketing events, and arrange and co-ordinate staffing for such events.

2.7 Responsible for the organisation of and arrangements for official visits to the college, as designated by the Principal or SMT.

2.8 Collate LMI information on local and national levels to use for business planning purposes.

2.9 Organise and manage college events as directed by the SMT.

2.10 Report to the Principal on progress in respect of the college’s marketing plan.

2.11 Track and control the marketing budget

3 School Liaison

3.1 Lead and co-ordinate the college’s school liaison activities

3.2 Ensure the college is represented regularly at all key feeder schools

3.3 Provide direction and leadership to the School Liaison manager

3.4 Oversee expenditure budgets in relation to the school liaison. 

In return, we can offer the following: 

• Confidential Employee Assistance Programme (available 24/7, 365 days a year); giving access to free confidential counselling 
• Generous annual leave 
• Flexible working (for some roles) 
• Employee discounts & benefits 
• Fantastic progression opportunities 
• Training and development opportunities 
• Access to Mental Health First Aiders, and the opportunity to complete this training yourself 
• A mentor to support you in your new role 
• Regular CPD 

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The College is committed to promoting a diverse and inclusive workforce - a place where we can all be ourselves and celebrate success together. We offer a range of inclusive employment policies, staff engagement forums (EDI Champions) and support services for all staff 

South and City College will carry out pre-employment safeguarding vetting checks to ensure that any staff appointed are suitable to work with children and or vulnerable adults. We are committed to safeguarding and promoting the welfare of children and vulnerable adults All staff employed have safeguarding responsibilities irrespective of their role The post that you will be applying for is exempt from the Rehabilitation of Offenders Act 1974 and the amendments to the Exceptions Order 1975, 2013 and 2020. An enhanced DBS will be carried out to assess your suitability for the role applied.