Director of Marketing

Working Opportunities with Wellington College in China

Wellington College China has schools in Hangzhou, Shanghai and Tianjin. Our schools, for pupils aged 2 to 18, are expanding rapidly, so we are looking for talented teachers in most subjects. We offer attractive packages and prioritise teachers’ professional and career development. The Wellington schools in China all have world-class facilities and resources.

We are now recruiting staff to start for the school year 2020-2021.

Director of Marketing

Wellington College Hangzhou

OBJECTIVES       

Wellington College Hangzhou is seeking an exceptional Director of Marketing to lead, coach and guide the team responsible for planning, implementing and measuring all aspects of the College’s marketing campaign. The College’s marketing strategies and plans should be designed to achieve the maximum number of admissions to each school, as well as to promote the positive image of Wellington College within the education community and to attract the best quality staff to our schools. This is a Senior Leadership position which sits on the College’s SLT and will play a key role in it’s exciting development and growth plans. 

KEY RESPONSIBILITIES:

1. Strategic planning  Gather industry and customer insights through quantitative and qualitative market research

 Develop integrated marketing campaigns with timeline, budgets as well as clear roles and responsibilities within the team

 Development tracking and reporting mechanisms to measure the effectiveness of the overall campaign and each of its elements

 Position Wellington College International and Huili Bilingual brand with clear differentiation while showing the positive link between the two brands.  

 Provide reports for – and present at – Board meetings as required, providing high quality Marketing plans to inform School Development Plans and strategic decisions

2. Campaign execution  Implement the College Visual Identity across all marketing execution

 Develop and maintain media relations with tangible results 

 Website development and maintenance

 Social and Digital media

 Printed materials and school giveaways

 Internal and external events for marketing and admissions.

 Co-marketing with partner organizations including relocation agencies and chambers of commerce

 Engagement with corporate customers

3. Digital strategy Responsible for all aspects of the integrated marketing campaign, with digital marketing forming a key part of the overall campaign.  The digital strategy should have a coherent plan and clear measurables as below, working closely with CO marketing team to maximise the digital impact.

 PPC and SEO

 tracking effectiveness of websites and make regular improvements

 social media platforms and strategy

 Ad banners and partner sites 

4. Leadership of the Marketing Team  Oversee and support school-based teams on planning for sufficient and appropriate marketing resources

 Allocate roles and responsibilities to team members, with clear and measurable objectives and targets

 Provide day-to-day support to team members

 Performance manage the team members through regular feedback, formal appraisals and setting SMART KPIs

 Provide training and development for the team 

 Work closely alongside the Executive Master and SLT to promote a positive work culture and high levels of employee engagement 

 Participate actively in the wider aspects of College life

Please email us your CV and cover letter with a photo to jobs.hangzhou@wellingtoncollege.cn indicating the position you are applying for in the subject header. 

To find out more go to https://www.wellingtoncollege.cn/careers/