Junior Marketing Executive

Junior Marketing Executive

Salary: Up to £22,006.70 per annum, depending on experience

Hours: 37 hours per week

Contract Type: Fixed-term – 6-month basis

Site: Nelson & Colne College

Closing Date: Midnight – Thursday 7th July 2022

Interview Date: TBC

‘Would you like to be part of an Outstanding College and a team that aims to create the extraordinary?’

Our Organisation 

Nelson and Colne College Group is a beacon for educational excellence, made up of a family of colleges – Nelson & Colne College, Lancashire Adult Learning & Accrington & Rossendale College. Our College Group is now the only Further Education college in Lancashire to be graded as ‘Outstanding’ under the new Ofsted inspection framework.

Together the Group forms a Sixth Form, Skills and Technology Centre, University Centre, employer training and adult learning provider delivering exceptional teaching and learning to all ages and at all levels.

The Exciting Role

Have your recently graduated? Or looking to retrain as a Marketer? 

We are looking for a highly organised and enthusiastic Marketer who would like to gain hands on experience in a marketing environment. You will support on marketing activity, driving learner recruitment across Lancashire         to our outstanding provision. As a vital member of this already highly effective team you will join us at a key point in our exciting growth journey, where you will have the opportunity to develop professionally and kick start your career in marketing.

The successful candidate will have a desire and passion to understand their customers, driving effective creative campaigns that inspire and attract the next generation of students.

You will be a great team worker, able to build strong relationships with curriculum colleagues to support recruitment and conversion, driving enquiries and a wide range of engagement. You will be passionate about the overall customer experience and creative with your ideas to continue to improve our campaign delivery.

You will be given opportunities to:

• Develop your knowledge and experience of coordinating multi-channel marketing campaigns

• Create effective content for your target audience

• Build your digital marketing experience, effectively driving digital engagement and conversion through targeted digital activity

• We are looking for candidate who are as strong creatively as they are organized, with a flexible, responsive, and        solution-focused attitude. 

Working within our marketing team, you will be a great team player, proactively sharing ideas and best practice. This role will be based at our Nelson and Colne College site however, travel across sites may be required.

What You Will Be Doing:

• Lead on the planning, delivery and measurement of campaign activity for a curriculum area, supporting recruitment and stakeholder engagement

• Plan, execute and analyse targeted and creative multichannel marketing campaigns to drive student recruitment

• Develop customer personas and customer journey maps for target audiences to support effective recruitment activity.

• Ensure appropriate campaign formats and creative solutions for improving the customer experience

• Work closely with all relevant stakeholders, both internal and external, to develop a strong adult learning offer and brand identity.

• Coordinate the production of key materials and publications to promote our offer and brand

• Evaluate the success of campaigns to support future improvement planning

What We Are Looking For:

• Degree Level Qualification in a relevant subject

• Professional qualification in Marketing (CIM) or working towards (equivalent experience may be considered for the ideal candidate)

• Relevant experience coordinating successful multi-channel marketing campaigns for different audience groups

• A proven track record of innovative approaches to marketing communications

• Experience of evaluating marketing campaign delivery to demonstrate impact

• Experience coordinating the production of a broad range of promotional materials, with a supporting portfolio of examples

• A broad understanding of digital marketing to include social media and digital advertising

What We Offer in Return:

• Eligibility to join the Local Government Pension Scheme

• Generous annual leave allowance including a two-week closure over the Christmas period

• A range of health and wellbeing benefits and support

• Staff recognition scheme, including long service awards

• Fantastic family friendly policies

• Free on-site parking on all College sites

• Please visit our ‘working for us’ section of our website for a full list of our benefits https://careers.nelson.ac.uk/working-for-us/benefits/

How to Apply:

Still Interested?

If you're interested in this post and would like to know more, then please visit our website and complete an application form.

Website: https://careers.nelson.ac.uk/

 Further questions: please contact our friendly HR Team on h.resources@nelsongroup.ac.uk

*Please note we only accept applications submitted via our website

Please note: All of our posts are subject to an enhanced DBS check due to working with vulnerable adults and children. Should you wish to discuss this further, please get in touch with the HR team.