Senior Marketing Executive

Senior Marketing Executive

Full time, 37.5 hours per week, all through the year

Reporting to the Director of Marketing and Admissions, the Senior Marketing Executive is responsible for all day-to-day marketing activity for Guildford High School. The role requires an enthusiastic marketing professional with experience in online marketing (website and social media), design and print, branding, public relations and event management. The ability to manage multiple projects on deadline and within budget is essential, as are excellent written and verbal communication skills. Exceptional attention to detail, good interpersonal skills and high levels of computer literacy are also necessary for this role.   

Strategic Marketing

• Assist the Director of Marketing and Admissions in the development and implementation of a comprehensive marketing strategy for the school
• Develop and manage the school brand ensuring consistency across all digital and off-line channels
• Acquire an in-depth knowledge of parent needs and of local market trends and developments to inform school marketing strategies
• Liaise with the Director of Marketing and Admissions to ensure a cohesive approach to all aspects of marketing and admissions
• Manage the marketing budget and ensure activities and publications are planned within agreed budgets 

Online Marketing 

• Monitor, develop and maintain the school’s website ensuring that it is an innovative and true reflection of the academic and co-curricular life of the school
• Lead procurement of web design agency and oversee creation of new GHS website
• To use content management systems to create and update web pages
• Responsible for developing and implementing a social media strategy across all platforms including Facebook, Twitter, Instagram and other appropriate media.  Champion new ideas and initiatives
• Engage actively with online communities, at all times appropriately and positively representing the aims and ethos of the school
• Responsible for the use of film, video and photography across digital channels
• Develop and create a YouTube channel in conjunction with the Audio Visual Director
• Proofread, edit and create accurate and engaging copy from a range of sources for use on the website, social media and parent portal 

Media and Events

• Identify media opportunities and liaise with the media locally and nationally as appropriate to secure coverage 
• To ensure that GHS is appropriately advertised in educational and regional publications including the design and supply of artwork 

Alumni

• Develop and relaunch the Old Girls’ database and network
• Oversee and develop the Old Girls’ LinkedIn account
• To produce the annual newsletter
• To organise the old girls’ reunions as required 

Publications

• Proactively plan, edit and write content for a variety of internal publications
• Coordinate the advertising schedule including the design and supply of artwork
• Ensure consistency of the school’s brand on all materials
• Oversee the design and production of all major publications including prospectuses and newsletters 
• Design and print (in house and externally as required) all minor and ad hoc publications including posters and programmes, leaflets, flyers etc.
• Liaise with external photographers for events and specific publications 

Other

• Be the key point of contact for school staff with regards to advice on best-practice, parent communications, school branding, content generation and photography
• Monitor and evaluate the effectiveness of all school marketing activities and admissions data
• Ensure the photographic library of the school is regularly updated
• Regularly update marketing displays around school 
• Facilitate the online ticketing for school productions 
• Attend United Learning meetings and training days as required
• Develop a working knowledge of the admissions function to ensure smooth links between the two functions
• Carry out such duties as the Director of Marketing and Admissions or the Headmistress may reasonably require. 

Please visit our school website for further details and an application form: http://www.guildfordhigh.surrey.sch.uk/currentvacancies 

The closing date for applications is Monday 9th October 2017 at 9.00am.

The HR department may be contacted on 01483 543862 or e-mail Human.Resources@guildfordhigh.co.uk

Guildford High School offers a competitive salary, a popular benefits and rewards programme, 25 days annual leave plus bank holidays, enrolment into a contributory pension scheme and free staff lunch during term time.

GHS is committed to safeguarding and promoting the welfare of children and young people and expects all who work at the School to share this commitment.  Successful applicants will be subject to child protection screening appropriate to the post including an enhanced disclosure through the Disclosure and Barring Service (DBS) and checks with previous employers