This essay cover Unit 1 Exploring Business - Assignment 2. It evaluates the extent to which the business environment affects British Airways, using a variety of situational analysis techniques. Further it explores how changes in the market have impacted British Airways and how the company can react to future changes. The essay covers all of the criteria required to achieve distinction as well as the correct structure and layout needed to reach those high grades. Just follow the content, it will save you time and help you effortlessly achieve distinctions.
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P7 Explore how innovation and enterprise contribute to the success of a business.
M5 Analyse how successful the use of innovation and enterprise has been for a given business.
D4 Justify the use of innovation and enterprise for a business in relation to its changing market and environment.