Tom joined Tes in August 2020, and is responsible for all Tes brands, websites, communications, PR, campaigns, partnerships, and events.
Tom has spent the last 17 years leading the transformation of marketing functions in subscription and membership businesses, including software, professional training, standards accreditation and business services. Having often joined businesses at the start of major new developments, his work has involved creating new centralised and global operations, evolving digital-first strategies, launching e-commerce operations and establishing industry-recognised qualifications.
Prior to Tes, Tom headed up global marketing operations for Autodata, a world-leading provider of technical information for the automotive industry. Tom transformed Autodata marketing from a tactical cost-centre into a centralised digital-first and revenue-positive function, serving six times as many countries in 13 languages to aid rapid company growth and support many more customers directly.
Previously Tom has worked with the Institute of Leadership and Management (ILM), the British Franchise Association and the Chamber of Commerce.