18 Engaging Marketing Activities - AS Business Studies

Get 18 engaging starter/ class activities on an editable PowerPoint slideshow with teacher guidance notes.

Useful as starters or standalone class activities to check for understanding.

Covers the following AS Marketing Topics:

What is marketing?
Marketing Introduction
Supply and Demand
Markets and Competition
Product differentiation and USP
Niche vs Mass marketing
Market Segmentation
Market Research
Marketing Mix – Product
Product Positioning
Product Lifecycle
Price elasticity of Demand
Marketing Mix – Price
Marketing Mix – Promotion
Marketing Mix – Place
Internet Marketing
Integrated Marketing Mix
Marketing Summary

Perfectly suited for CIE AS level study but generic activities are useful for other specifications and higher ability GCSE/ iGCSE students