A five page worksheet that uses a London Underground as a case study to apply behavioural economics and nudge principles to. The topics covered on the sheet are:
- An illustration of how decision making can be impaired when using the London Underground tube map
- Defining key behavioural economics terms
- Whether or not behavioural economics should be used by London Underground
- How behavioural economics can be used to change passenger behaviour
A seperate document contains suggested teacher answers.
IMPORTANT: There are two versions of each document, one is a PDF and one is a word document so it can be edited. The content of the documents is the same.
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£2.50