BTEC Business Unit 2: Developing a Marketing Campaign Learning Aim A | PowerPoint & Student Workbook

If you’re teaching Unit 2: Developing a Marketing Campaign on the BTEC Level 3 Nationals in Business qualification, save yourself plenty of time and be confident you have every element of the specification covered for Learning Aim A with this resource package.

This is the first of three resource packs that we have created for Unit 2: Developing a Marketing Campaign for the BTEC Level 3 Business qualification.

This Learning Aim A resource package includes:

• Teacher PowerPoint presentation with 151 slides and 38 activities.
• Student activity workbook containing 38 activities (directly matching the ones in the PowerPoint).
• Summative Kahoot quiz on Learning Aim A.
• Learning Aim A student knowledge checklist.

The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples , and activities for each topic in the specification for learning outcome A.

We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content.

The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content.

The videos on the PowerPoint resource have been embedded, just click allow content when you open up PowerPoint for them to work automatically when teaching. Alternatively, the YouTube link is in the notes section.

Answers are available for each activity were applicable i.e. calculation tasks or if there is a definitive answer. Some tasks are very creative or based on students opinion, in this case peer assessment and tutor feedback is recommended.

For a more detailed insight of what to expect, just watch the video overview.