

Save 6+ hours of planning time with this comprehensive Cambridge IGCSE Business Marketing Strategy resource covering all Unit 3.4 learning objectives for 2026-2028 examinations.
This complete Unit 3.4 teaching resource delivers exam-focused Marketing Strategy content with current business case studies and assessment activities aligned to Cambridge IGCSE Business Studies 0450 specifications.
What You Get:
✓ Complete PowerPoint lessons covering marketing strategy justification and implementation
✓ Real business case studies including Coca-Cola campaigns and Samsung Galaxy Note 7 crisis response
✓ Video-integrated activities with discussion prompts for current marketing examples
✓ Exit tickets and quick assessment tools for immediate understanding checks
✓ Exam-style questions targeting AO1-AO4 assessment objectives
✓ Fully editable PowerPoint format for classroom customization
Complete Unit Coverage:
✓ Marketing strategy development and justification (3.4.1)
✓ Legal controls impact on marketing - product safety and promotional regulations (3.4.2)
✓ International market entry strategies - opportunities, challenges and methods (3.4.3)
This resource is continuously improved based on classroom testing and teacher feedback. Re-download anytime from your TES account to access the latest enhancements. Always free for existing customers.
Perfect for:
✓ International schools teaching Cambridge IGCSE curricula
✓ Teachers preparing students for 2026 examinations
✓ Experienced teachers wanting exam-aligned materials
Why Choose This Resource:
✓ Zero preparation required - slides ready to teach immediately
✓ Current 2026 syllabus alignment with latest assessment requirements
✓ Proven combination of marketing theory with practical business applications
✓ Time-tested content that transforms complex concepts into accessible lessons
September Ready:
Complete your IGCSE Business course preparation with this comprehensive Marketing Strategy unit that eliminates research time while delivering exam-focused results.
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Find our complete Cambridge Business collection: https://www.tes.com/teaching-resources/shop/business_alevels_resources
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