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Persuasive Advertising is a type of product promotion that aims to persuade a consumer for buying a particular product.

In this lesson, students will learn the FREDEPTORS acronym for:

F- facts and font
R- repetition
E- exaggeration
D- description
E- emotive language
P- pictures
T- the rule of three
O- opinions
R- rhetorical questions
S- slogans

Students will look at a range of adverts and identify what features make them persuasive. They will then be given a planning frame and will plan and produce their own persuasive adverts.

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