pptx, 174.87 KB
pptx, 174.87 KB

**A complete lesson. ** * Niche-Mass-marketing-Market Segmentation, ‘ppt’ IGCSE BusinessStudies syllabus. *.Engage your students, relax, and simply guide them as they work and learn. Answers at the end.
Lesson Objectives;
At the end of the lesson, the students should be able to;
Define niche marketing and mass marketing: • Benefits and limitations of both approaches to marketing
How and why market segmentation is undertaken: • How markets can be segmented, e.g. according to age, socio-economic grouping, location, gender • Potential benefits of segmentation to business • Recommend and justify an appropriate method of segmentation in given circumstances

Review

3

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mattock1

5 years ago
3

Useful for a basic template but not worth £3.

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