OCR GCSE Business Studies Case Studies for Unit 1 Business Activity

14 storytelling and easy-to-read case studies to help hook, consolidate and contextualise students knowledge for Unit 1 Business Activity as part of the OCR GCSE Business Studies.

1.1. The Role of Business Enterprise and Entrepreneurship

• Anita Roddick’s Risks and Rewards
• Lord Sugar’s Enterprising Characteristics

1.2 Business Planning

• JD Sports Business Planning

1.3 Business Ownership

• Pimlico Plumbers Sole Trader
• Mac and Dick’s McDonald’s Partnership
• EasyJet Public Limited Company
• Costa Brothers Founded Costa Coffee Limited

1.4 Business Aims and Objectives

• Just Eat’s Evolving Aims and Objectives

1.5 Stakeholders in Business

• Aldi’s Expansion Effect on Stakeholders
• Debenham’s Administration Effect on Stakeholders

1.6 Business Growth

• Conglomerate Unilever Continuing to Diversify
• Forward and Backward Vertical Integration of Audi
• Mergers and Takeovers Dixon’s Carphone
• Organic Growth of Domino’s Pizza Group Plc

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