Resources for the Close Study Product for the reformed AQA GCSE Media Studies course. Designed for AQA, and anyone examining the Music Video ‘History’ by One Direction. The 21 slide 5 lesson resource and PLC study the Media Audience and Industries around the video and how it relates to the changing nature of the music industry; it also compares key points to the other Music Video CSP, ‘I Bet You Look Good On The Dancefloor’ by the Arctic Monkeys . The Powerpoint includes all resources and five lessons work (with possible expansion).
Lesson 1: What are manufactured bands? What is the history of talent/reality shows? How were 1D formed? How was the 1D image built and why?
Lesson 2: Analysis of the video for ‘History’. How do the band present their image through the video and why? Why do music videos exist? What assumptions have the directors made about the video audience?
Lesson 3: What are the demographics and psychographics of the One Direction audience (Young and Rubicam)? Why do people watch the One Direction (Uses and Gratification)? Why does audience response to One Direction vary (Hall Audience Response) ?
Lesson 4: How are music videos consumed and how has this changed? Why are music videos made and how does this support the marketing and promotion of a single/album?
Lesson 5: How are music videos regulated and why? How do major record companies influence the music industry and why? Comparing Arctic Monkeys ‘I Bet You Look Good On The Dancefloor’ and One Direction ‘History’.
All of the above are linked through activities to ‘History’ and could extend into further lessons and discussions. As previous 5-star reviews for other CSPs published on TES have stated ‘these are great starting points’ for lesson delivery.
Powerpoint file contains all resources, along with a Personal Learning Checklist (PLC) for students to RAG-rate their knowledge, skills and understanding. As reviewers have stated for previous Media Studies CSPs:
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