A whole lesson on this topic as stated. It is all you need to teach on this topic for IGCSE Price - marketing mix IGCSE IGCSE Business Studies syllabus June and November 2020 - 2022 and March 2020 - 2022. It is tailored to the syllabus and good for Teaching, engaging students, preparing them for t IGCSE exams and Students’ note taking.
At the end of the lesson, students should be able to:3.3 Define 3.3.2 Price:
• Identify and explain the pricing methods: cost plus, competitive, penetration, skimming and promotional; their benefits and limitations
• Recommend and justify an appropriate pricing method in given circumstances
• Understand the significance of price elasticity: difference between price elastic demand and price inelastic demand; importance of the concept in pricing decisions (knowledge of the formula and calculations of PED will not be examined)
Do the ‘Test Yourself’ and ‘Short Responses Questions’ provided with ‘Answers’ at the end of the slides.
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