This resource covers, but is not limited to:
- Touchpoints
- Channels
- Platforms
- Traditional v Digital Marketing
- Terminology used in Digital Marketing e.g. Pay Per Click (PPC), Click Through Rate (CTR), etc
- Tools use within Digital Marketing
- Inbound Marketing
- Affiliate Marketing
- Content Marketing
- Video Marketing
- SMS Marketing
- Paid and Organic Searches
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Landing Page Optimisation
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