This report is for Unit 22 Market Research Assignment 2 Learning Aim B & C. This work covers all of the criteria required to achieve distinction as well as the correct structure and layout needed to reach these high grades (please have a look at the previews). Just follow the content, it will save you time and help you easily achieve distinctions.
**Criteria covered: **
D2 Evaluate the effectiveness of the pilot research recommending changes that should be made to the final market research activity.
M2 Analyse the reasons for choosing particular research methods, the type of data to be collected and the sampling plan.
P4 Undertake the final market research activity using a detailed sampling plan to obtain a range of secondary and primary data.
P3 Undertake pilot primary market research and collect sample data.
P2 Undertake secondary research for a selected marketing objective.