Illustration split in half, with the left side showing an overwhelmed school HR staff member looking at staff info on a computer, and the right showing a group of school staff happily stood in a staff room together
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Teacher recruitment and retention: which is more important?

Should schools prioritise recruitment or retention? Explore the links between teacher recruitment and retention, and how better retention can be a teacher recruitment strategy in its own right.
04 Sep 26

As many schools face competitive recruitment landscapes and challenges in teacher retention, many end up feeling like they need to choose which of the two to prioritise. 

But teacher recruitment and retention are two sides of the same coin. As a HR or finance team leader, you should be looking at them as one interlinked challenge, rather than two separate ones. 

This article explores how teacher recruitment and retention are linked and how you can address both with the same solution. 

How teacher recruitment and retention are linked 

While they often feel like separate challenges, teacher recruitment and retention are one problem.

This is because the cause is the same: schools have a fragmented view of their staff, and that makes every stage of recruiting and retaining staff more difficult. 

Leading schools understand that better teacher retention practices support future recruitment, and that connected recruitment practices increase the likelihood of staff staying in the long term. 

Ultimately, schools shouldn't be deciding between recruitment or retention but asking themselves how well they know each member of staff's CDP status, wellbeing, compliance status and personal development goals. 

Retention as a teacher recruitment strategy 

Boosting staff retention means having more long-serving staff at your school. And continuity in staff over the years creates a strong and stable school culture that doesn't change when single staff members leave or change roles. 

As well as improving staff wellbeing (which further boosts retention), this supports recruitment by creating a workforce that advocates for the school – and signals the strength of your culture to prospective new hires. 

Similarly, having long-serving staff who stay as they develop their careers strengthens your leadership pipeline, making it easier to recruit leaders in future and creating more stable leadership. 

In turn, your workforce becomes an asset rather than a cost, feeding into a cycle of stronger staff retention and easier recruitment. 

“If you’ve got staff that have been there for a long time, then that speaks volumes.” 

Amy, Classroom Teacher in Tes school management report 2026, 'The patchwork problem' 

How connected systems support recruitment and retention together 

Schools with a single and connected view of their workforce can make smarter decisions at every stage. This means connecting workforce data with HR and recruitment data to give HR and finance leaders a clear understanding of: 

  • Where talent is coming from 

  • Which channels are best for recruitment 

  • What happens once a staff member starts (e.g. how they develop) 

  • Where gaps or staffing pressures might emerge 

This connection is what enables a school to move from reactive hiring to strategic and proactive workforce planning. 

For recruitment, this means being better placed to hire the right candidate at the right time. For retention, it means HR leaders can see opportunities for staff development and progression – for example, where a teaching assistant might be best placed or where a teacher is ready to prepare for a move into leadership. 

Rather than relying on guesswork or a specific person's knowledge of staff skills, connected systems enable schools to base decisions on the data that connection has made visible – for example, a staff member's CPD record might bring to light an area of expertise you weren't previously aware of. 

For schools, this means saving time and money, retaining your best members of staff and building a clear leadership pipeline. 

Explore how Tes Staff Management can support you to connect recruitment and retention with unlimited job advertising alongside CPD and wellbeing support for existing staff.

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Teachers chatting in the break room

What does connection look like in practice? 

Ultimately, the challenge facing schools is what our new report on school management calls 'the patchwork problem': the gap between holding information and being able to use it.

Read the full report to explore what the leading schools are doing to close this gap and what a truly connected school looks like.

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Spread of a few pages of the report

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