Digital Marketing Officer

The staff at The Abbey School form a strong and professional community of highly skilled, dedicated and enthusiastic people.  The governors and management team are committed to supporting the continuing development of its staff and maintain a good working environment with the necessary policies and procedures in place to support this.  We recruit only the highest calibre staff, who are enthusiastic and committed.  In return we aim to provide opportunities for employees to reach their own full potential for their benefit and the benefit of the school as a whole

An energetic and fast-paced marketing department within a leading girls school looking for a creative, ambitious and enthusiastic marketing officer with responsibility for digital marketing. This is a great all-round role and the post holder will develop their existing communication, media, advertising, publication and public relations skills. 

You will be involved in creating compelling and dynamic digital marketing content and campaigns to raise the School’s profile and achieve recruitment targets through the School’s Website, social media and other digital platforms. You will be innovative and creative, and your work should ultimately lead to the generation of new enquiries.

The successful candidate will have a proven track record in delivering traditional and digital marketing campaigns. You will have demonstrable, strong skills in all areas detailed within the job description, with an emphasis on excellent organisational, communication and interpersonal skills. Education experience is preferred but not essential; however you should be able to demonstrate a knowledge and understanding of student recruitment and conversion marketing.

The Digital Marketing Officer will be responsible for developing and implementing the Digital Marketing Strategy. You will be the driving force behind digital campaigns including web, SEO, social media, and email across The Abbey. Metrics and analysis are important to us and shape future decisions, this will be a key aspect of your work. Most importantly you will drive the growth of digital.

This role includes out of hours work throughout the academic year.

Marketing Experience of two years preferred.

Key Duties

● Development of the annual digital marketing strategy for The Abbey (to include the Nursery, Junior School, Senior School and Sixth Form)

● Develop and manage the Social Media strategy

● Development and management of digital marketing campaigns (utilising a range of techniques including paid search, SEO, Google Awards, digital advertising and social media) to raise awareness and drive online traffic to the School website

● Maximise the impact of digital content across all platforms, provide analytics on ROI and use data to provide recommendations and inform future strategies

● Continuous monitoring of digital marketing trends and contribute ideas for new approaches to digital marketing to optimise the use of the School website and increase conversion

● Monitor competitor digital activity across all platforms and make recommendations for future School activity

● Work with colleagues across all areas of the School, to develop and deliver engaging content to showcase the School

● Use digital marketing tools and best practice to ensure that all digital marketing is both effective and tracked to improve the student journey and School recruitment.

● Utilise graphic design software to create engaging visual content for both digital and print purposes

● Review new technologies and keep the School at the forefront of developments in digital marketing

● Track the success of online marketing campaigns and present findings to management

● Plan and produce a social content calendar, working with key areas across the Schools

● You will manage the day to day updating of the external facing website and lead on the delivery of the biannual School newsletter, The Magnolia

● Contribute to the redesign of the School’s website – improving the usability, design, and content

● Monitor trends in design and produce eye-catching, engaging content such as infographics, videos, blogs and more

● Write content for both print and web including the company website, weekly newsletter to parents, programmes, booklets, posters and flyers

● Profiling and communicating achievements of students, staff and the School via online channels, including School events and activities

● Find and develop case studies to use in a range of marketing materials

● Assist with media and public interest enquiries, events and general marcomms activities as required

● Attend events (including out of hours at evenings and weekends) and take photography and video for marketing purposes

● Support other members of the External Relations department and wider School support team

To apply for this position, please complete an application form in full, including details of suitable referees as instructed, then send this with your full CV and covering letter by email to recruitment@theabbey.co.uk 

Interviews will only be arranged following our receipt of a completed application form.

For enquires please contact recruitment@theabbey.co.uk

Closing Date : 4th October 2019