Director of Marketing & Communications

Director of Marketing & Communications

Overall duties 

1.To develop and implement short and long term strategic marketing communications plan approved by Headquarters; 

2.To develop and manage an efficient and proactive marketing and communication department that reflects the School and its activities according to the School mission and ethics.   

Responsibilities    

Branding and enrolment   

1.To track and implement marketing communications plans that include but are not limited to PR, advertising, social media and stakeholder engagements;  

2.To develop strategies and contacts to raise the school profile and promote school events to the wider public;  

3.To market the Shanghai School to appropriate target markets for recruitment of students, holiday programmes, 6th Form, EYC and Pre-Prep School and Prep School for both onsite and offsite;  

4.To monitor branding to ensure consistency and appropriateness;  

5.To liaise regularly with Admissions staff regarding admissions trends and to relate the marketing strategy directly to demographic needs;  

6.To work with visual branding expert on renovating/refurbishing areas of the school to enhance branding image including but not limited to reception area, sports hall and school entrance.    

Media relations  

1.To handle and advise media requests and develop appropriate responses;  

2.To develop press materials in both English and Simplified Chinese;  

3.To identify and where appropriate pitch media opportunities for the School;  

4.To monitor daily news and submit reports with synopsis;  

5.To develop and maintain a media database.    

Internal communications  

1.To liaise and work with various departments on school event planning and regular notice to parents; and provide support where required;  

2.To conduct annual internal communications survey and submit to Head of Operations/Head Master;  

3.To conduct training to departments to improve communications skills and coaching to Head Master on media handling.  

Event planning and management  

1.To plan and manage both internal and external events driven by marketing and communications department;  

2.To assist various departments to organize school events and provide onsite facilitation;  3.To support cross campus events and market both internally and externally;  

4.To liaise with public organisations for community projects.    

Parent and student communications  

1.To manage the student and parent portals as well as the school website  2.To assessing parents’ business contacts;  

a.Create a data base of parents;  

b.Categorise the parents according to likely income brackets and make this information available for sponsorship and fund raising purposes;   

c.Contact businesses that would be useful for displaying our marketing materials    

Publications and marketing souvenirs  

1.To manage the production and issuance of school materials in conjunction with departments/teaching staff concerned. School materials include but are not limited to Prospectus, Newsletter, Brochure, Leaflet, Poster, eDM and Annual Book;  

2.To survey possible school “marketing gifts” for team discussion and selection, and manage production.    

Networking  

1.To visit companies and offices of high profile business to market and promote the school to the business community;  

2.To manage social connections with media and parents through online platforms.    

Budget  

1.To plan annual budget;  

2.To monitor expenditure in relation to budget.   

Administration  

1.To process through requisitions;  

2.To keep data base on all contacts;  

3.To handle printing/artwork needs for team;  

4.To keep stock of all marketing resources.  

Requirements:  

1.Bachelor degree in Marketing or related discipline;  

2.More than 10 years overall Marcom related experience, at least 3 years’ experience in managerial role, preferably gained from MNCs or the education sector;   

3.Strong analytical skills with the ability to think strategically, creatively and proactively;

4.Strong professional communication skills including excellent written and verbal communication both in English and Mandarin;   

5.Result orientated, strong problem solving skill, good project management skills;  

6.Strong business acumen.