Head of Marketing
Wellington College International Bangkok (WCIB)
Thailand
- Quick apply
- Expired
- Job type:
- Full Time, Permanent
- Apply by:
- 28 February 2021
Job overview
Wellington College Bangkok is fully committed to safeguarding and promoting the welfare of children and young people.
This Job Description should be read and understood in conjunction with the staff member’s contract and any applicable school procedures and policies.
1. Overview
1.1. This role reports directly to the Bursar.
1.2. The role involves management of a small team of dedicated marketing staff.
1.3. The post-holder is responsible for establishing and implementing Marketing strategies that support the school’s Admissions targets. This requires the development of a deep understanding of the specific challenges and opportunities present in Bangkok’s premium international school market.
2. Key Responsibilities: Marketing
2.1 Develop an understanding of the history, culture, traditions and ambitions of the school, including educational philosophy and all Marketing and Communications activities.
2.2 Analyse and report on market developments, including competitor activities, demographics and customer personas.
2.3 Liaise with marketing colleagues at other Wellington College schools to ensure all collateral and messages align with the brand standards, proposition, and guidelines.
2.4 Provide the vision and strategic direction for the Marketing of the school.
2.5 Work with school leadership in the development of annual, short- and long-range marketing strategies that are consistent with the school’s development plan.
2.6 Collaborate with the Master, Bursar and Board to design strategies and implement plans to develop increased visibility and clear branding of the school.
2.7 Support the dissemination of press releases, news articles, and letters to the editor, social media campaigns, public messages, and other awareness messages.
2.8 Collaborate with the Admissions Department, design strategies and implement solid plans to drive student applications, develop and maintain prospective family interest.
2.9 Support the Admissions Department in the management of Open Days.
2.10 Attend Marketing, networking and other events as necessary.
2.11 Develop a marketing plan and oversee development of brochures, fact sheets, The Wellingtonian Yearbook, etc.
2.12 Manage the Marketing Budget with effective planning to optimise resources.
3. Key Responsibilities: Communications
3.1 Develop and maintain the content for the School’s communications: website, prospectuses, adverts etc and keep content current and refreshed.
3.2 Manage the School’s website to ensure it is fit for purpose and an ideal shop window as well as assisting information flow to parents and other stakeholders.
3.3 Develop communication channels including use of social media such as Instagram, Facebook etc to promote recruitment and retention
3.4 As needed, generate, coordinate and facilitate effective communications with prospective and existing parents including school newsletters.
3.5 Manage reputational risk through effective proactive, and where necessary, reactive communications.
4. General
4.1 Actively support the Values, Identity and Ethos of the school.
4.2 Any other duties as reasonably requested by the Bursar or the Master.
5. Skills and Qualifications
• Bachelor’s degree or higher.
• Experience in the education industry preferred, but not essential.
• Excellent interpersonal skills and stakeholder management; able to work across departments effectively.
• Collaborative and supportive team leader.
• Experienced in marketing communications, both online and offline advertising products.
• Bi-lingual, excellent in written and spoken Thai and English.
• Creative and self-starter, with good analytical and practical thinking skills.
• Able to represent and effectively communicate the School’s values and the Five I’s.
Attached documents
About Wellington College International Bangkok (WCIB)
- Wellington College International Bangkok (WCIB)
- 18 Krungthep Kreetha Road, Saphan Sung District
- Bangkok
- 10250
- Thailand
Wellington College Bangkok
Wellington College Bangkok’s mission is to deliver the most exceptional international education in Thailand—and across the region. We are proud and thrilled to be able to provide a very important piece in the jigsaw of Bangkok’s growing prominence as a Southeast Asian hub, and we are delighted to welcome families of all nationalities.
Our School is purpose-built on an expansive greenfield campus. The buildings, designed by world-class architects, are airy and modern yet retain echoes of the grandeur of the past. Our sports provision includes a full Olympic-size 50-metre pool, a huge gymnasium, a 400-metre track, sports pitches, basketball and tennis courts, indoor and outdoor golf facilities. Our fully-equipped classrooms, Learning Studios, Reading Rooms, Harkness rooms, Faculty Salons, our extraordinary 600-seat Theatre, our stylish Copenhagen Café (named after the Duke of Wellington’s favourite horse), our equally chic Café 1815, as well as the recreation areas—the green of the trees and the grass, the blue of the water—all play their part in making the experience of being at Wellington unique, exciting and, on top of that, fun.
The global family of Wellington Colleges—in the UK, China, here in Thailand, and shortly in India—has a very strong reputation for the development of academic excellence, international-mindedness, leadership, responsibility, service to others, outstanding pastoral provision and an exceptionally rich programme of co-curricular activities.
Our values grow from those of our close partner school, the world-renowned Wellington College in Berkshire. It is a fundamental principle that every child can thrive when provided with outstanding, wide-ranging and open-ended opportunities to develop, explore and learn. Our students’ individual responses to these opportunities, shepherded by some of the best teachers in the world and supported by our uniquely dedicated pastoral teams, can set them on the path to extraordinary academic achievement—which, at Wellington, routinely goes hand-in-hand with excellence in performing and visual arts, sport and service to others. This is what it means for the whole child to flourish.
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