Marketing Manager

We are seeking a motivated and enthusiastic Marketing Manager to join our national Partnerships team. You will be responsible for designing and delivering end-to-end recruitment marketing campaigns, working with our external digital agency.

The National Institute of Teaching (NIoT) has an unswerving commitment to high-quality, evidence-informed teacher education and is on a mission to improve the quality of teacher and leader development across the system. Our programmes are designed by teachers and leaders who understand the joys and pressures of school life. We work in collaboration with schools across the country, ensuring that our findings benefit all schools, teachers and leaders.

The Partnerships team is responsible for the marketing, communication and recruitment of all our programmes nationally, as well as developing our brand and story and sharing our research. 

About the role

To be successful, you will have multiple years of campaign marketing experience and the ability to use and analyse data and work with senior stakeholders in a fast-paced environment.

As the Marketing Manager, you will be responsible for designing and delivering end-to-end recruitment marketing campaigns, working with our external digital agency. This is a hybrid role, and it is anticipated that the postholder will work on campus one day per fortnight. We offer flexible working and are open to considering part-time hours for the right candidate.

This is a role with great variety and the opportunity to own national strategy and make a difference.

As Marketing Manager, you will:

• Support the Director of Recruitment and Marketing to ensure successful recruitment for programmes.
• Design, implement and lead annual marketing strategies, including digital, print and in-person.
• Develop marketing toolkits that can be utilised by regional and AC staff.
• Work in close partnership with programme colleagues to ensure campaigns highlight and promote programme USPs and are a true reflection of the participant experience.
• Develop the brand guidelines and support our key stakeholders to live by these guidelines, ensuring that we develop a clearly distinct NIoT voice, look and feel.
• Coordinate and support relevant events (centrally and in our four regions) that support recruitment.
• Work closely with our Communications Manager, PR and Policy Manager and Events Coordinator to ensure alignment of activities and a comprehensive brand offer.
• Supported by the Head of Recruitment and Marketing, manage the marketing budget to ensure value for money.

We think a wide range of different work and educational experiences could support you to be successful in this role. We encourage applications from all backgrounds, communities and industries and are committed to employing a team that has diverse skills, experiences and abilities.

Key benefits:

• Highly competitive pay and pay progression opportunities.
• Flexible start and end working times.
• Flexible working opportunities, including hybrid working.
• At least 27 days’ holiday a year (plus 8 bank holidays) rising to 33 days after five years’ service.
• Entry to the Local Government Pension Scheme.
• A stimulating, supportive and rewarding working environment with a dedicated team of like-minded professionals.
• Excellent opportunities to develop your skills and experience and to progress your career.

For more information and to apply, please visit our vacancies page.

Closing date: 6 April 2025.

This post requires a satisfactory enhanced disclosure from the Disclosure and Barring Service (DBS) with a Children’s Barred List Check, and an Occupational Health Check is required as a condition of employment.