Rye St Antony is seeking to appoint a Marketing Manager who will lead on the implementation of the School’s marketing strategy, developing advertising and marketing campaigns, PR communications and events. The post holder will act as brand guardian, promoting the School’s image and reputation with cohesive messaging and a strong visual identity, whilst ensuring brand consistency across all platforms. The post holder is responsible for devising and implementing marketing campaigns using all forms of media; managing and developing the School website and digital platforms; managing the design and production of internal and external school publications plus all multimedia collateral. The post is also responsible for developing PR strategies to reach current and prospective parents, the local community and the wider education audience.
Key responsibilities and tasks will include:
- Maintaining and enhancing the visual identity and branding of the School to ensure a consistent and coherent message
- Managing the provision of content and marketing materials for all marketing platforms and channels including the design, content and production of weekly e-newsletters to parents plus termly printed newsletters as and when required
- Creating and implementing an advertising plan in line with the life and admissions cycle of the School; managing the online and offline advertising campaigns developed to recruit new pupils, the promotion of outreach opportunities with local prep school and primary schools and supporting the alumnae programme
- Managing the digital marketing strategy including the website, social media, and online marketing campaigns, ensuring that the School website and other platforms are content-rich with current information and news
- Producing all materials relating to pupil recruitment, working with the Admissions Team
- Project managing market research using external suppliers and online tools (eg Survey Monkey) where appropriate. This includes keeping Senior Leadership Team updated with the current market context and identifying new trends and promotional opportunities
- Working closely with the Admissions Registrar to support the programme for the promotion of the School to prospective pupils, parents, agents and feeder schools, including open events
- Developing and sustaining good relations with local, national and education sector press to ensure regular coverage of the School’s news stories, appropriate articles on current issues, and consistency of message, whilst exploiting key PR opportunities to reach new audiences
- Regularly measuring and evaluating marketing activity including reporting on effective competitor analysis for local, national and international school markets
- Reviewing with the External Relations Coordinator marketing communication to the parent body, and regular evaluation of its effectiveness
Outreach and feeder school liaison
- Developing links with the local and wider community, promoting outreach opportunities with local prep schools and primary schools, and supporting the Headmistress and Head of Prep School in developing feeder strategies to promote recruitment of new pupils
- Ensuring that appropriate marketing material to attract both domestic and international students is available for the Admissions Team and Senior Leadership Team when attending feeder school fairs and agent events
- Representing the School at conferences and schools’ fairs, and attending occasional evening and weekend events as required
Leadership and management
- Working with the Headmistress and SLT to develop and implement the School’s marketing strategy in line with the School’s Development Plan, ensuring that all marketing is in keeping with the School’s values and brand
- Line managing three posts: External Relations Coordinator, two Graduate Assistants
- Proactively working with staff across the Prep and Senior Schools to develop their marketing expertise, approach to retention and internal communications and their confident use of social media and photography
- Working with colleagues to build a culture of partnership and collaboration, innovation, individual and team creativity
- Managing the marketing budget by preparing an annual budgeted marketing plan and controlling annual expenditure within the approved budget
- Negotiating and developing relationships with any specialist external consultants
Pay and benefits
The annual salary for the post will be £35,000 - £40,000, depending on experience.
Support staff are invited to join the School’s Standard Life Group Person Pension Scheme.
All salaried staff, full or part-time, are entitled to a fee remission, 50% for full-time staff and pro rata for part-time staff.
Support staff benefit from membership of Westfield Health’s health cash plan after a qualifying period of six months.
At specified times, staff may use the School’s Fitness Suite, and during Trinity Term staff may use the swimming pool at the advertised times.
Lunch is provided in the School dining room during term time and when the kitchen is open during the holidays. Refreshments are provided in the Staff Room at morning break and teatime.
There is car parking on site, and the School is easily accessible by bus.
How to apply
Applications (application form, accompanying letter and full curriculum vitae with contact details for two referees) should be addressed to the Headmistress, Mrs Sarah Ryan, and sent by email to the Human Resources Manager, Ms Ellen Phelips (firstname.lastname@example.org or by post to her at Rye St Antony, Pullen’s Lane, Oxford OX3 0BY; telephone 01865 762802).
Applications will be accepted only from candidates who have completed the application form in full.
The closing date for applications is 12 noon on Monday 27 January 2020, and interviews will be held on either Monday 3 or Tuesday 4 February 2020.
Candidates must be willing to undergo Child Protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service. The post is exempt from the Rehabilitation of Offenders Act 1974, and therefore all relevant convictions, cautions and bind-overs, including those regarded as ‘spent’, must be declared. The amendments to the Exceptions Order 1975 (2013) provide that certain spent convictions and cautions are 'protected' and are not subject to disclosure to employers, and cannot be taken into account. Guidance and criteria on the filtering of these cautions and convictions can be found on the Disclosure and Barring Service website. Candidates must not have been disqualified from working with children, and must not be named on the Children’s Barred List or be subject to any sanctions imposed by a regulatory body. Details of any convictions, cautions or bind-overs subject to disclosure must be passed to the Headmistress before interview in a sealed envelope marked ‘confidential’. An overseas criminal record check may also be required.