Marketing Manager

Responsible for:

• Implementing integrated multi-channel marketing communications plans for key UK-based stakeholders such as potential students and their families, partners, current students and families, alumni and staff across the school

• Creating the content for and managing the execution of cost-effective advertising (digital and print), paid media and social media campaigns for primarily UK-based audiences

• Creating and managing organic social media content across the school’s social media channels

• Creating the content for and managing the delivery of lead generation nurture campaigns to successfully convert prospective families

• Supporting the design, development and delivery of marketing collateral, with the design ability to repurpose content, to support our communications with our various target groups

• Creating and executing e-mail marketing campaigns to support new student recruitment, to support the retention of our existing students and build relations with alumni

• Regularly creating, updating and optimising content on the school’s website 

• Promoting and managing the delivery of physical and virtual promotional school events, including Open Days/Open Evenings, alumni and current parent events etc, making recommendations for continuous improvement and innovation

• Supporting internal stakeholders with marketing activities by ensuring they have the collateral they need; this includes managing the creation of collateral; such as PowerPoint Presentations, banners, flyers, videos, e-mail newsletters etc. for Open Days, school events, etc

• Reporting on marketing activity using analytics platforms, making recommendations for optimisation and improvement

• Continuous market research to ensure the school remains competitive for UK recruitment

• Leading on and executing a content marketing plan to increase engagement with our alumni and build our network

• Managing agency and supplier relationships to support the production and delivery of marketing activity