Marketing Manager
d'Overbroeck's
Oxfordshire
- £30,507 - £35,934 per year
- Expired
- Job type:
- Full Time, Permanent
- Start date:
- As soon as possible
- Apply by:
- 4 April 2021
Job overview
Responsible for:
• Implementing integrated multi-channel marketing communications plans for key stakeholders such as potential students and their families, agents and partners, current students and families, alumni and staff across the school
• Creating the content for and managing the execution of cost-effective advertising (digital and print), paid media and social media campaigns
• Creating and managing organic social media content across the school’s social media channels
• Creating the content for and managing the delivery of lead generation nurture campaigns to successfully convert prospective families
• Supporting the design, development and delivery of marketing collateral, with the design ability to repurpose content, to support our communications and that of our Regional Managers with our various target groups
• Creating and executing e-mail marketing campaigns to support new student recruitment, to support the retention of our existing students and build relations with alumni
• Promoting and managing the delivery of physical and virtual promotional school events, including Open Days/Open Evenings, alumni and current parent events etc, making recommendations for continuous improvement and innovation
• Supporting our Regional Managers, agents, partners and internal stakeholders with marketing activities by ensuring they have the collateral they need; this includes managing the creation of collateral; such as PowerPoint Presentations, banners, flyers, videos, e-mail newsletters etc. for Open Days, school events, etc
• Reporting on marketing activity using analytics platforms, making recommendations for optimisation and improvement
• Continuous market research to ensure the school remains competitive for International recruitment
• Leading on and executing a content marketing plan to increase engagement with our alumni and build our network
• Managing agency and supplier relationships to support the production and delivery of marketing activity
Attached documents
About d'Overbroeck's
THE SCHOOL
d’Overbroeck’s is a co-educational independent day and boarding school in Oxford for students aged 11 – 18. The school roll currently stands at around 750, and this is set to grow in the coming years.
Founded in 1977, initially as a Sixth Form, d’Overbroeck’s has maintained its founding values throughout its growth.
We believe in outstanding teaching and laughter. We celebrate the individual and foster a culture that promotes collaboration and originality. We pride ourselves on our unique blend of social informality and academic rigour.
d’Overbroeck’s consists of three sections:
Years 7-11 – 200 students; currently all day students although open to boarders from next year. Based at Leckford Place, OX2 6HX.
Sixth Form – 440 students; a mixture of day and boarding. Domestic and international. Based at a purpose-built site at 333 Banbury Road.
The International School – around 125 international students who are all boarders, across years 9-11.
All in all, this is a busy and happy educational environment in which staff and students enjoy positive relationships based on mutual respect and a shared sense of purpose. As our most recent ISI inspection report puts it:
‘A defining characteristic of d’Overbroeck’s is its close-knit, informal atmosphere within which students grow in confidence, self-esteem, respect for themselves and for others. Students are very supportive of each other and behaviour throughout is excellent, exemplified in considerate, warm relationships.
In its key findings, our most recent inspection report (2021) found that our students are highly motivated with extremely positive attitudes to learning. They were described as successful collaborative learners who are naturally inclusive. They were said to have a remarkably strong sense of self understanding and excellent awareness of how to improve and achieve their goals.
ISI inspection report. October 2021
For more information about the College please visit our website at http://www.doverbroecks.com/
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