Marketing Officer, Beaconsfield, Buckinghamshire

Closing date:

Davenies SchoolBeaconsfield, Buckinghamshire

Date posted:
Start date: 01 September 2019
Contract type: Part Time
Salary: £30,000-£40,000 per annum pro rata
Contract term: Permanent

The overall aims of the role are to build brand awareness and safeguard the brand, to raise the profile of the school and to provide support for the School’s communications both internally and externally.  Previous experience within a school setting would be considered an advantage.

Duties & Responsibilities

Marketing

  • External Brand Management - Create a range of content for use across online and traditional mediums, which are consistent with the School’s Mission, Aims and Ethos, and guarantees recognisable and consistent on brand messaging
  • Internal Brand Management - Develop and coordinate awareness of the School’s core brand message amongst the whole of the school community across all mediums and communication channels
  • Identify PR opportunities and actively promote the School within both the local community, independent school sector and appropriate national outlets
  • Manage and update termly the marketing and communications plan including promotion and PR activities, and provide guidance on the tools, techniques and range of media available
  • Provide a half termly report detailing marketing activity and assessing key performance indicators against marketing objectives and targets
  • Maintain and update the school’s Prospectus to promote the School to prospective parents
  • Provide support to the Head of Pre-Prep in promoting the School to nurseries and playschools and similarly support to the Head and Deputy Head in developing links with potential feeder schools for Year 7 entry

Communications

  • Ensure all communications, both internal and external are recognisable, consistent and reflects the school brand
  • Manage communications with parents, prospective parents and the wider community through the termly school magazine (The Buzz), weekly newsletter (the e-bee), Flickr, Twitter, Facebook, the School’s website and other social media
  • Manage daily messages and updates to the school network
  • Co-ordinate with Friends of Davenies and assist with the dissemination of information and publicity for their events 
  • Maintain links and communication with the School’s Alumni, and preservation of the School’s limited archives

Events

  • Ensure all events, and any relevant communication surrounding these are consistent with and reflect the school brand
  • Co-ordinate and promote the School’s Open Mornings for prospective parents
  • Support and promote whole school events and celebrations including school drama productions, World Book Day, etc. liaising with our internal school photographer, event photographers, Chef, Facilities Manager and members of teaching staff
  • Assist the Charity Coordinator with the coordination, communication and celebration of charity initiatives in the School

Administration & General

  • Assist as required in general office administration:  answering the phone; greeting visitors; opening and distributing incoming post; preparing outgoing post; ad hoc duties
  • Any other duties as directed by the Headmaster or Senior Leadership Team consistent with this role

Working Time

  • 25 hours per week across 4 or 5 days as agreed with the Bursar; at least one day per week, office cover must be provided to 5:30pm (rota basis) 
  • Flexibility with working hours is essential
  • 38 working weeks per year 
  • 4 weeks, two days paid holiday (to be taken during school holidays)  


More about Davenies School
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Type: Mainstream School
Phase: Primary
Funding status: Independent
Gender: Boys
Age Range: 4 - 13 years
Address: Station Road, Beaconsfield, Buckinghamshire, HP9 1AA, United Kingdom. View in Google Maps
Telephone: +44 1494 685400
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Davenies is a day preparatory school for boys between the ages of 4 and 13 where the boys are happy, curious, enthusiastic and kind.   

Aims of the School - Our ethos and philosophy encourages the boys to make the most of their preparatory ...