Senior Marketing Manager
d'Overbroeck's
Oxfordshire
- £38,606 - £42,509 per year
- Expired
- Job type:
- Full Time, Permanent
- Start date:
- As soon as possible
- Apply by:
- 31 October 2021
Job overview
You will line manage a Marketing Manager. You will be responsible for organising the activities within your team. Currently the Marketing Manager focuses mainly international marketing and the Senior Marketing Manager oversees this activity whilst leading on UK focused activity.
You will work closely with the various marketing and communications teams within the Nord Anglia group such as the Digital Performance, Brand and Admissions Teams.
You will work closely with our internal Admissions Team to monitor applications, students numbers and report on campaign lead quality.
You will be responsible for:
• Leading, developing and successfully managing and implementing a cost-effective, integrated marketing and communications plan for the school which helps to achieve the school’s recruitment targets and engages effectively with key stakeholders such as potential students and their families, partners, current students and families, alumni, Nord Anglia Education and staff across the school
• Leading, managing and delivering the planning and creation of all marketing activity (including events, digital, social media, PR, email campaigns and print content for both UK and international)
• Leading innovation in the school’s marketing planning and activity to drive the pipeline for future recruitment
• Measuring performance of both UK and international marketing activity against KPIs outlined in the marketing and communications plan and continuously optimising activities
• Reporting on the effectiveness of Marketing activity to the Principal, Vice Principal and Head of Admissions and Registry, and working with Nord Anglia Education colleagues on campaign optimization
• Operating as a Marketing Business Partner between the school and Nord Anglia Education to support the school’s onboarding into the education group and leading the delivery of central projects
• Maintaining brand values, guidelines and the quality of communications and activity (external and internal) across the school
• Establishing and managing the annual marketing budget, ensuring monthly reporting, forecasting and planning for the team on key marketing performance indicators
• Implementing the set-up and successful execution of cost-effective advertising (digital and print) and paid media campaigns for primarily UK-based audiences, as well as overseeing international advertising activity
• Ownership of the school’s website and leading on plans for optimisation and regular web updates
• Maximising the effectiveness of content marketing through the website primarily for internationally-based audiences – such as blogging and newsletters
• Selecting outside agencies and managing these relationships
• Supporting internal stakeholders, Regional Managers and overseas partners with marketing activities by ensuring they have the collateral they need; this includes managing the creation of collateral; such as PowerPoint Presentations, banners, flyers, videos etc. for Open Days, school events, etc
• Continuous market research to ensure the school remains competitive for UK recruitment
Attached documents
About d'Overbroeck's
THE SCHOOL
d’Overbroeck’s is a co-educational independent day and boarding school in Oxford for students aged 11 – 18. The school roll currently stands at around 750, and this is set to grow in the coming years.
Founded in 1977, initially as a Sixth Form, d’Overbroeck’s has maintained its founding values throughout its growth.
We believe in outstanding teaching and laughter. We celebrate the individual and foster a culture that promotes collaboration and originality. We pride ourselves on our unique blend of social informality and academic rigour.
d’Overbroeck’s consists of three sections:
Years 7-11 – 200 students; currently all day students although open to boarders from next year. Based at Leckford Place, OX2 6HX.
Sixth Form – 440 students; a mixture of day and boarding. Domestic and international. Based at a purpose-built site at 333 Banbury Road.
The International School – around 125 international students who are all boarders, across years 9-11.
All in all, this is a busy and happy educational environment in which staff and students enjoy positive relationships based on mutual respect and a shared sense of purpose. As our most recent ISI inspection report puts it:
‘A defining characteristic of d’Overbroeck’s is its close-knit, informal atmosphere within which students grow in confidence, self-esteem, respect for themselves and for others. Students are very supportive of each other and behaviour throughout is excellent, exemplified in considerate, warm relationships.
In its key findings, our most recent inspection report (2021) found that our students are highly motivated with extremely positive attitudes to learning. They were described as successful collaborative learners who are naturally inclusive. They were said to have a remarkably strong sense of self understanding and excellent awareness of how to improve and achieve their goals.
ISI inspection report. October 2021
For more information about the College please visit our website at http://www.doverbroecks.com/
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