“Fire it up!” – that’s education secretary Damian Hinds’ and his department’s campaign message about apprenticeships. And it only cost them £2.5 million.
The sizzling marketing campaign – which you’ll see on your tellies and timelines – was created by word-renowned advertising house M&C Saatchi and is the Department for Education’s latest bid to encourage people of all ages into apprenticeships.
“The sad truth is that outdated and snobby attitudes are still putting people off apprenticeships, which means they’re missing out on great jobs and higher salaries – many of them in the sorts of ...
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