Skip to main content

Firing up apprenticeships

Magazine article image

“Fire it up!” – that’s education secretary Damian Hinds’ and his department’s campaign message about apprenticeships. And it only cost them £2.5 million. 

The sizzling marketing campaign – which you’ll see on your tellies and timelines – was created by word-renowned advertising house M&C Saatchi and is the Department for Education’s latest bid to encourage people of all ages into apprenticeships. 

“The sad truth is that outdated and snobby attitudes are still putting people off apprenticeships, which means they’re missing out on great jobs and higher salaries – many of them in the sorts of ...

Subscribe to get access to the content on this page.

If you are already a Tes/ Tes Scotland subscriber please log in with your username or email address to get full access to our back issues, CPD library and membership plus page.

Not a subscriber? Find out more about our subscription offers.

Subscribe now