With the apostrophe much misused in everyday life, it is (or it's) good to note that at least one pre-fives provider has got it right. Kid'z World, a private nursery in Glasgow, whose trademarks are billboard advertising and transport to school via a replica vintage bus, has been careful to include the apostrophe in the first word of its name. But that merely drew the response from a state nursery heidie who regards Kid'z World as competition: "It's a pity they couldn't spell Kid'z properly. Maybe they don't know it's spelt with an s."
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