Low opinion of poll headline
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Low opinion of poll headline
https://www.tes.com/magazine/archive/low-opinion-poll-headline
This is the second worst example of a misleading headline in my experience, only exceeded by “Polls useless, says MORI chief” over an article in which I tried to explain that a poll taken at the outset of a by-election, before the writ was moved and candidates selected and before the campaign had even begun, was not a forecast of its eventual outcome.
ROBERT M WORCESTER
Chairman
Market and Opinion Research (MORI)
32 Old Queen Street
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