Army recruitment style television advertising has been launched by the construction industry to attract the best and brightest to fill the Olympic Games labour gap.
Peter Lobban, of CITB-ConstructionSkills said: “With the pound;400 million Olympic bid (for 2012), the pound;10 billion Crossrail Link and pound;76 billion ring-fenced by the government for investment in public projects over the next five years, sustainability is dependent on long-term commitment to quality training and starter jobs.
“We intend to squeeze out the cowboy builder, by getting the right people in.”