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Protecting bright ideas

Think kit II is a lively new edition of a successful resource pack exploring the concept of intellectual property through several contemporary examples. The updated version features the career of the singer Jamelia, as well as innovations likely to appeal to teenagers in mobile phone technology, football boot design, waterproof sports watches, and the marketing of sushi food. Each case study shows how new ideas can lead, via promotional campaigns, to success -and how that process needs to be protected by the use of trademarks, patents, registration and copyright.

Tel: 020 7401 4070

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