Will this new TV advert solve the teacher recruitment crisis?

27th October 2015 at 13:54


The government has just launched a new TV advert in an effort to attract more people into teaching.

The film, featuring real "gifted and passionate" classroom teachers, is part of the Department for Education's latest teacher recruitment campaign, Your Future: Their Future.

It premieres on national TV today and is scheduled to appear in a range of popular slots on ITV (The Jonathan Ross Show), Channel 4 (Gogglebox) and Channel 5 (NCIS) over the next few weeks, costing the DfE £3m. 

Education secretary Nicky Morgan said: “Great teachers are at the heart of our drive to extend opportunity to every single child. That is why we are focused on attracting more talented people into the profession, to inspire young people, open doors to their future and help prepare them for life in modern Britain.

"Our teacher recruitment campaign, Your Future: Their Future, will play a key role in attracting a new generation of passionate and gifted teachers, including even more top graduates who will help our children reach their full potential.”

As part of the campaign, the government is offering a new range of bursaries and scholarships in key academic subjects, for the academic year 2016-17, to top graduates who train to teach.

These include:

  • £30,000 tax-free bursaries for graduates with a first-class degree who train to teach physics.
  • Increased bursaries of up to £25,000 in other EBac subjects including maths, biology, chemistry, computing, languages and geography.
  • Continuing the increased funding available to schools offering School Direct (salaried) places in maths and physics, to boost starting salaries in these subjects.
  • a further 700 tax-free scholarships worth up to £30,000 for physics and £25,000 for maths, chemistry and computing trainees.

But will this new advert from the government help to solve the teaching recruitment crisis? Let us know what you think on Twitter and on Facebook


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