Everyone agrees schools are the bedrock of change. Catch them young and you might change attitudes in teenage years when the rot sets in. But more than a decade of concern on activity and extracurricular sport has so far failed to make significant inroads into the lifestyles of young people. Counter trends in leisure and youth culture are probably stronger than the raft of piecemeal initiatives, as are counter forces in schools, where the focus on attainment has been largely narrowly interpreted as academic results.
Practice is still some way short. Primary school physical education is patchy at best, less than one hour a week in probably the majority of schools. That would be an excellent base from which to launch a fresh campaign on the health and fitness of the nation.