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Take it as red

Jonathan Sands thinks the new AOC logo is elegant - which it is - but "lacking colour and personality". If our logo were in the turgid brown you show, I might agree.

The new logo is actually a vibrant deep red. Bot it and our wider rebranding were very well received by members at their launch last year.

David Gibson

Chief executive

Association of Colleges

Centre Point, New Oxford Street, London WC1

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