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Teaching too easy? Try PR for Edexcel

EVER harboured the desire to sell the virtues of Railtrack to a sceptical public? Perhaps you fancy a spell as Stephen Byers's new spin-doctor? Or maybe PR for Mike Tyson?

Not convinced? Well, how about a challenge from the world of education? Beleaguered exam board Edexcel is looking for a new marketing and promotion manager.

Would-be applicants to the post, advertised this week, hoping for a few clues as to the toughness of the job will find precious little guidance in the advert.

The blurb simply says: "You don't get to be one of the UK's leading examining and awarding bodies without innovating and being able to attract talent to work for you. That's exactly the case here at Edexcel."

It goes on to highlight its "strong reputation", making it a "leader in its field", borne of the wide range of qualifications it offers, and of "implementing new approaches to education and training".

No mention, then, of the furore which surrounded Edexcel barely six weeks ago, after a catalogue of complaints about exams blunders from schools. Nothing, either, of the outcome of a report last month which said that far-reaching confusion at Edexcel meant it had failed schools and colleges.

Or of new chief executive John Kerr being forced to say he was "deeply sorry" for the errors, which included sending out papers with errors in the questions.

The post comes with a salary of up to pound;40,000, and is open to graduates with "substantial interest in a comparable field". An Edexcelspokeswoman said the successful applicant would work mainly on promoting qualifications directly to schools and colleges.

She admitted the board had had "problems" but said: "If you talk to people about our qualifications and the standards we offer, lots of schools and colleges will say good things."

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