There are sections on marketing and promotion (including sponsorship and special exhibitions) and on customer service, with up-to-date advice on the use of IT. Further pages cver employment law and the design of information for potential visitors. Model press releases and replies to complaints contribute to the plausibility of the case study.
Leisure amp; Tourism at Techniquest costs pound;14.99 (+pamp;p) from Techniquest, Stuart Street, Cardiff Bay CF10 5BW. Tel: 029 20 475475. Fax: 029 20 482517. Website: www.tquest.org.uk