A job for the time being
That is the message behind a new pound;2 million advertising campaign to be launched in the spring by the Teacher Training Agency.
Television, cinema and poster adverts will emphasise the "transferrable skills" that are developed in the classroom, where teachers may have to act out rolesvarying from that of a diplomat to a psychologist.
The campaign follows similar initiatives in the past two years which have carried the slogan "No one forgets a good teacher".
Ralph Tabberer, the new chief executive of the TTA, accepted that teaching would not be a career for life for some recruits: "That's the real world and we shouldn't be defensive about it."