A packet of Polos? You need more than that, boy

1st September 2006 at 01:00
Children having breakfast at Earlham High in Norfolk could one day be eating fruit, vegetables and herbs that they have grown themselves.

For the school is one of two national winners of the Kellogg's breakfast club awards, and childcare co-ordinator Sarah O'Donnell says that some of the Pounds 1,000 prize money will be spent on planning, constructing and maintaining a garden.

The other national winner is Parkinson Lane school, Halifax, West Yorkshire, whose breakfast club is run voluntarily by Delah Moran, her husband Keith - the school maintenance manager - and their two daughters, Emma and Charlotte.

The competition, run in partnership with ContinYou, attracted more than 240 entries. Twenty breakfast clubs were awarded prizes by a panel of judges who were looking for good nutrition policies and stimulating ways of engaging children before school.

Among the regional winners, each of which gets pound;300, is Camp Hill primary and early years centre breakfast club, Nuneaton, Warwickshire, which was set up after the head discovered that one pupil had eaten a packet of Polos for breakfast.

Dash club, at Old Cleeve first school, Somerset, also wins a pound;300 regional prize. Dash stands for "Do activity, stay healthy", and club members begin the day at 8am with 40 minutes' exercise, followed by a healthy breakfast.

Kellogg's has contributed more than pound;400,000 to breakfast clubs throughout the UK since 1999. The company says that its aim has been to promote "breakfast culture" rather than to sell cereal products. This year, it aims to set up at least 100 new clubs across six local authority areas, and with ContinYou, it will fund and distribute 1,000 information packs.

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