Ads' bad example

24th August 2007 at 01:00
I and a number of my teaching colleagues are appalled by the AsdaGeorge "back to school" advertisements currently being shown on television in this country. It is little wonder that children behave the way they do when companies promote "child rule" and defiance of parents and teachers.

One advertisement tells children that mum might be funding the uniform but it is the children "wearing the trousers". Another instructs pupils to loosen their ties and undo their shirt buttons. How can the Government expect teachers to maintain standards when industry instructs pupils to rebel in this way?

Rosalind Pilling

Secondary teacher, Warrington,

Cheshire

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