What does breakfast mean to you? A heart-warming bowl of Scottish porridge, a plate of muesli, or perhaps a bacon buttie?
The Home Grown Cereals Association is celebrating the innovation and quality of Britain's rich regional heritage with a foodspotters' guide to the hundreds of regionally produced breakfast foods- sausages, cured bacon, speciality breads and, of course, cereals.
To go with the breakfast pack, the association has conducted some research which might make you choke on your cornflakes. For instance, did you know that 40 pe cent of people in the UK regularly skip breakfast, while 15 per cent never eat it? Or did you know that 20 per cent of children come to school on an empty stomach?
The pack includes colourful easy-to-follow recipe cards with regional themes. How about a couple of slices of crusty Swansea loaf or a delicious Cumberland sausage with Lancashire oatcake?
For more information contact Rebecca Geraghty at the Home Grown Cereals Association Caledonia House 223 Pentonville Road London N1 9HY Tel 020 7520 3927 www.hgca.combreakfast email@example.com.