Chip and the block on advertising

26th April 1996 at 01:00
Conservative MEP Roy Perry says that the new European directive aims to control violence on TV and gives parents the right to choose what they want their children to watch with the use of the V-chip (TES,April 5).

Roy Perry comments that he "is worried that the block on advertising aimed at children will seriously limit their television". When he adds that "more than Pounds 2 billion of advertising revenue will be lost" Perry lets the cat out of the bag. It's big business profits he is concerned about, not our children. Research shows that a growing number of children suffer from language impairments thought to be due to watching television. Imitative violence has also been shown to be related to the growth of violence on TV. So ought he not welcome a restriction of TV and TV violence and an increase of parents' choice via the V-chip?

GRETA SYKES

Educational psychologist

34 Weston Park, London N8

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