Dolled up to celebrate

20th April 2007 at 01:00
japan's curious fascination with girls' school uniforms appears to be continuing unabated.

The latest evidence is the launch of a special version of Licca, Japan's answer to Barbie, who wears a uniform courtesy of an actual school.

The Sapporo Higashi high school in Hokkaido has allowed its uniform to be worn by a new version of the doll, which will be sold from next month for 2,500 yen (pound;10) each.

The doll has been a joint project between the toy company Tomy, which wanted to build on the popularity Licca has built up since first being sold in 1967, and the high school, which is celebrating its 100th anniversary.

The doll's skimpy version of the uniform has a hemline so short it would be unlikely to pass the school's own regular dress code inspections.

But Yukiko Uchida, a member of the school's parent teacher association, said: "We thought that it would be a bit old-fashioned if we gave her a long skirt."

There is a catch to the schoolgirl Licca. Sales will be limited to past and current students and those directly associated with Sapporo Higashi high school.

Log-in as an existing print or digital subscriber

Forgotten your subscriber ID?


To access this content and the full TES archive, subscribe now.

View subscriber offers


Get TES online and delivered to your door – for less than the price of a coffee

Save 33% off the cover price with this great subscription offer. Every copy delivered to your door by first-class post, plus full access to TES online and the TES app for just £1.90 per week.
Subscribers also enjoy a range of fantastic offers and benefits worth over £270:

  • Discounts off TES Institute courses
  • Access over 200,000 articles in the TES online archive
  • Free Tastecard membership worth £79.99
  • Discounts with Zipcar,, Virgin Wines and other partners
Order your low-cost subscription today