Eating is the key to positivity
The joint health and education department scheme was launched this week by Tessa Jowell, minister for public health, and education minister Estelle Morris.
The money will fund a pilot project in each of the eight health regions in England and Wales.
A government spokesman said: "The project should boost children's self-respect and self-confidence as well as their physical well-being."
The scheme will include a new Investors in Health award under which schools can measure themselves against national standards.
The launch took place at Deptford Green School in Lewisham, a London borough that already has its own healthy schools policy. Lewisham says that its programme has helped reduce exclusions, violence and bullying among pupils and has improved attendance.